Nicole Akouehou, founder of Boissellerie Loraine's, has shaped her path to success with determination and passion. This Beninese brand, specialized in the transformation of wood to create a varied range of tableware and decorative objects, embodies Nicole's entrepreneurial and creative spirit. Let's discover her journey and the challenges she has taken on. You can find Boissellerie Loraine's creations on Ledoux Store!
The evolution towards wood: a real passion!
Nicole, self-taught, would never have imagined that her path would lead her to wood processing. With a degree in negotiation, communication, multimedia, she started in sewing after her studies. However, one day, she discovered the world of wood and fell in love with this unique material. She sold her sewing machine and began her adventure in wood with time and YouTube as a source of learning.
In 2020, she gave life to Boissellerie Loraine's, motivated by the observation that Beninese households often prefer imported products made of wood, plastic, or other, to the detriment of local wood products. Its objective is to promote local products and raise consumer awareness of the harmful effects of plastic on health.
The Boissellerie Lorraine's universe
Vision for the future and ambitions
Nicole’s ambitions as an entrepreneur are forward-looking. She aspires for the government to support the promotion of wooden tableware internationally, and her ultimate dream is to have a first physical store filled with wooden products made in Benin.
Nicole also shares valuable advice for future entrepreneurs in the craft sector. She emphasizes the importance of training and encourages perseverance despite difficulties, as these can open unexpected doors.
The Challenges and Triumphs of Entrepreneurship
The start of the business was not without its obstacles. Her family, initially reluctant, now has great admiration for Nicole. Initially, she considered delegating production to other artisans, but after disappointments, she decided to self-train, investing in production machinery. Her mother's support became solid, and today, she is proud of her daughter's achievements.
Nicole developed her workshop in the courtyard of her mother's house, where the abundant space allows her creations to come to life. Despite the difficulties of sourcing raw materials, Nicole remains passionate. The positive feedback from her customers and the quality of her productions motivate her to persevere.
However, she also recalls a difficult moment when she launched her brand. A French order turned into a nightmare, testing her resilience. She learned from that experience and has since found more reliable partners. That initial client is now a loyal supporter, emphasizing that even difficult times can lead to unexpected opportunities.
Loraine's Boissellerie on Ledoux Store
Discover the unique creations of Boissellerie Lorraine's on the Ledoux Store online platform and immerse yourself in the enchanting world of Beninese wood, shaped with passion and expertise by Nicole Akouehou.